SurveyMonkey expands business into paid analytic services

By on April 2, 2015

SAN FRANCISCO (Reuters) – On-line polling firm SurveyMonkey, one in all the U.S.’ most richly valued undertaking-backed firms, launched a new software on Thursday to lend a hand companies higher take into account their buyers.

The software, known as Benchmark, objectives to bolster the price-based totally, fairly than the free part of SurveyMonkey’s Business variation, serving to it justify the $ 2 billion valuation it commanded when it raised $ 250 million in funding in December.

“Methods To think about this is SurveyMonkey democratized the way in which people acquire Knowledge,” Chief Executive Dave Goldberg stated in an interview on Monday. “The Next Move is democratizing comparative Data.”

Organizations are increasingly more relying on ever more complicated slicing and dicing of information, a lot of it generated with the aid of social media and the growing digitization of communique. Call it “Giant Data,” despite the fact that some Knowledge scientists say that term covers only the biggest Data sets.

Goldberg aims to allow Firms to check metrics reminiscent of web site remarks and employee engagement with different identical Businesses. Fees differ depending on the granularity of the requested Knowledge.

Some very normal knowledge comes free, however most pricing begins at $ 799, SurveyMonkey said, adding it believed that pricetag sharply undercut present market prices.

Competitors fluctuate in step with the sphere, however embody Foresee for web page delight and Press Ganey for patient pride.

Palo Alto, Calif.-based SurveyMonkey’s existing core Industry allows Businesses to quickly arrange Online surveys. Most are free, however the firm does cost Charges for advanced features, equivalent to downloading results.

Benchmark has been in a trial segment for a few months, with buyers together with Hallmark Cards, Jive Software, (JIVE.O) and Subsequent Day Blinds.

(Reporting by means of Sarah McBride; Editing by means of Clarence Fernandez)

Reuters: Business News

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