NFL Team Puts End to Price Gouging on Concession Food

By on May 16, 2016


NFL enthusiasts will no longer feel they are paying an arm and a leg on stadium concession Food — at the least if they’re taking in a game at the Atlanta Falcons’ future Dwelling.

The Workforce’s new $1.Four billion Mercedes-Benz Stadium, so they can open subsequent year, will sell plenty of menu items for $5 or less, even for main situations such because the Tremendous Bowl and faculty bowl games, consistent with a press free up from the Falcons. The stadium is slated to host the NCAA men’s Final Four basketball video games in 2020.

The move is a reversal in the spectator sports industry, in which there may be a race to supply premium seating and gourmand chefs serving excessive-Finish stadium cuisine. As An Example, celebrity chef Danny Meyer’s Union Sq. Hospitality Group sells beef bratwurst for $9.Seventy Five and pork brisket sandwich for $10.25 at the new york Mets’ Citi Field and Nationals Park, House to the Washington Nationals.

However at the new Falcons stadium, a Hot Canine will cost $2, when compared with The Common $5.29 at NFL stadiums closing 12 months, according to sports activities research company Team Advertising And Marketing File.

The stadium and the Atlanta Falcons are owned via billionaire Arthur Blank, a co-founder of Residence Depot. He also owns the Atlanta United soccer Crew.

PHOTO: A rendering of an aerial view of the open roof of the new Mercedes-Benz Stadium in Atlanta, Georgia, slated to open in 2017.Courtesy Mercedes-Benz
A rendering of an aerial view of the open roof of the brand new Mercedes-Benz Stadium in Atlanta, Georgia, slated to open in 2017.

“We targeted from the beginning on Constructing a novel fan experience at Mercedes-Benz Stadium, with a goal of helping individuals who visit to leave the stadium with great memories shared with household and chums, now not aggravation and frustration about their expertise,” Clean said in a statement. “We Have Now listened to the concerns of the fans on the Food and beverage experience and have responded to these issues in a way that honors our commitment to providing the perfect possible fan expertise at our events.”

PHOTO: Arthur Blank owner of the Atlanta Falcons looks on prior to a game against the New York Giants at MetLife Stadium on Sep. 20, 2015 in East Rutherford, N.J.Alex Goodlett/Getty Pictures
Arthur Blank owner of the Atlanta Falcons looks on previous to a sport towards the brand new York Giants at MetLife Stadium on Sep. 20, 2015 in East Rutherford, N.J.

One Of The food and drink prices when the stadium opens in 2017:

$2: Nonalcoholic drinks, with unlimited free refills

$2: Dasani bottled water, Sizzling canines, pretzels, popcorn

$Three: Peanuts, pizza, nachos, waffle fries

$5: 12 oz. home beer

The Typical worth of a beer at NFL stadiums Used To Be $7.42 in 2015, and smooth drinks averaged $Four.Seventy Nine, consistent with Group Advertising Report.

PHOTO: Hotdogs are handed out during the annual Capitol Hill Hot Dog Lunch at the courtyard of Rayburn House Office Building, July 23, 2014 on Capitol Hill in Washington.Alex Wong/Getty Photography
Hotdogs are surpassed out all the way through the annual Capitol Hill Sizzling Dog Lunch at the courtyard of Rayburn Home Place Of Job Constructing, July 23, 2014 on Capitol Hill in Washington.



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