Olympics broadcast crisis

By on April 8, 2013

Olympics

Lack of passion? … will free-to-air television come to Olympics birthday celebration? Supply: AAP

every of Australia’s three free-to-air tv networks have pulled out of the race to televise the next Olympic Video Video Games.

Experiences on Monday morning mentioned that the Seven Community simply these days withdrew from the bidding direction of after the worldwide Olympic Committee requested it to raise its Provide – to 1 that as a minimum matched the associated charge paid to telecast the London 2012 Video Games.

9 and Network Ten have declined to make a suggestion for the rights that can see the a success bidder earn the precise to broadcast both the Sochi 2014 Wintry Climate Olympics and the 2016 summer season Video Games in Rio de Janeiro.

Olympic officers at the moment are growing increasingly more alarmed on the obvious lack of ardour from the absolute best tv networks.

the reason for the dearth of competitors for the rights is that networks, conscious of the current native Climate and struggle to tug within the massive advertising bucks, are watching their budgets.

The 9 Community reportedly misplaced an estimated $ 25 million on London 2012.

The $ 120 million deal for London integrated Nine forking out $ Seventy Two million, with Foxtel contributing the other $ Forty Eight million.


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