Epicurious sends tacky Boston tweets

By on April 17, 2013

Epicurious Boston tweets

Epicurious have apologised for these tweets posted after the Boston bombings. Supply: Geared Up

A US food website online has been accused of looking to capitalise on the Boston bombings tragedy after posting a set of insensitive tweets regarding the incident.

new york based foods and drinks site Epicurious brought about outrage on social media Final evening after it tweeted a hyperlink to a scone recipe as some type of peculiar tribute to the victims.

“In honor of Boston and New England, may just we recommend: whole-grain cranberry scones!” it tweeted.

Previous the meals web site – which has more than 385,000 Twitter followers – had tweeted a hyperlink to a recipe for “cinnamon scented breakfast quinoa”, in conjunction with the message: “Boston, our hearts are with you. here’s a bowl of breakfast power we could all use to begin out as of late.”

The backlash was once as soon as swift, with many customers declaring Epicurious “out of contact” and “offensive”, and their tweets “an epic Twitter mess”.

“What the hell was once as soon as Epicurious considering?” tweeted one shopper.

“Considerably Epicurious who concept these tweets were acceptable? Disgrace on you,” tweeted every other.

Epicurious later issued an apology by the use of Twitter, announcing: “Our food tweets this morning had been, frankly, insensitive. Our deepest, honest apologies.”

Epicurious’ tactless slip-up shouldn’t be the principle to be branded a corporate social media fail.

Last year fashion web page Celeb Boutique led to outrage when it tweeted a link to its “Aurora dress” just hours after the deadly cinema taking pictures in Aurora, Colorado, whereas Canadian grocery retailer chain President’s Possibility drew criticism for an insensitive tweet evaluating Storm Sandy to a Halloween drink.

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